Victoria Castillo

Digital and Social Media Marketing

Hi, I’m Victoria Castillo—a Social Media and Digital Marketing Manager with over four years of experience helping brands connect with their audiences and achieve measurable growth. 

I’ve worked with globally recognized names like Goli Nutrition, Del Taco, Habitat for Humanity, and Insomniac Radio, leading campaigns that increased engagement, built loyal communities, and delivered results. My data-driven approach combines creativity with strategic analytics to develop effective strategies, lead impactful campaigns, and strengthen brand presence.​

Some highlights of my experience include:

Performance Optimization: Creating and analyzing monthly reports to track campaign and platform performance, identifying what resonates with audiences and refining strategies to maintain consistent growth across all channels.

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Data-Driven Insights: Leveraging analytics to inform decision-making, ensuring campaigns align with KPIs, maximize ROI, and drive measurable results.

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Cross-Platform Expertise: Managing multiple accounts while maintaining brand consistency, tailoring content to diverse audiences, and delivering value on each platform.

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Creative Campaigns: Designing unique, platform-specific content based on audience behavior to increase engagement and build stronger connections.​

I’m passionate about using social media to create authentic connections and meaningful results. With a thoughtful, adaptable approach, I strive to deliver strategies and content that exceed expectations and drive growth.

Let’s connect—I’d love to discuss how I can contribute to your team’s success.