Insomniac Radio

In my role as Social Media Manager, I took a proactive and innovative approach to Insomniac Radio’s digital presence, seamlessly blending strategy, creativity, and real-time execution. My work ensured the brand connected authentically with its audience while capturing the high-energy essence of the music scene.

- Social Media Management: Orchestrated all aspects of social media, creating high-impact, on-brand content using Adobe Suite, Canva, and CapCut. By tailoring content to platform-specific audiences, I drove unprecedented growth in followers and engagement, establishing Insomniac Radio as a leader in digital storytelling.

- Data-Driven Strategy: Leveraged analytics to develop and execute content strategies that not only aligned with audience preferences but also consistently surpassed engagement benchmarks. By strategicly tracking campaign and platform performance, I identified actionable insights that boost audience growth and platform interaction.

- Artist & Influencer Relations: Cultivated meaningful relationships with artists and influencers, securing collaborations and managing interviews that resonated with fans and amplified the brand’s reach. I ensured every partnership reflected the authenticity and energy of Insomniac Radio’s core identity.

-Event Coverage & Live Content: Captured the essence of live events with dynamic, on-the-ground content creation, including real-time updates, crowd interactions, and exclusive artist moments. This approach brought the festival experience to life for audiences, ensuring they felt part of the excitement wherever they were.

- Creative Campaigns: Conceptualized and led innovative campaigns that elevated Insomniac Radio’s voice and established its presence in the competitive digital landscape. Every campaign was designed to engage, inspire, and convert audiences, strengthening brand loyalty.

This role allowed me to channel my passion for music and digital storytelling, driving meaningful engagement and ensuring Insomniac Radio’s social media platforms were not just a source of information but an essential part of the festival experience for its dedicated community.